Premium
Build Amazon product boxes, bestseller lists, comparison tables, data fields, and affiliate displays from structured product data.
Table of contents
- Product data layer vs redirect layer
- Amazon API access and eligibility
- Amazon compliance and link handling
- Click tracking and multi-network publishing
- Pricing and licensing
- Content portability and long-term maintenance
- When using both makes sense
- Amazon data freshness and redirect permanence solve opposite problems
- Using both requires clear tracking responsibilities
- Amazon API dependency should be treated as a content dependency
- FAQs
AAWP and Pretty Links are sometimes considered by the same affiliate publisher, but they do different jobs. AAWP turns Amazon product data into boxes, lists and comparison tables. Pretty Links manages outbound URLs, redirects, tracking and campaign logic across many affiliate programs.
Decision snapshot
AAWP is for publishers whose core problem is presenting current Amazon product data in conversion-oriented layouts. Pretty Links is for publishers whose core problem is organizing and measuring affiliate links across Amazon and non-Amazon merchants. Many Amazon-heavy sites can reasonably use both because the products operate at different layers.
| Compare |  AAWP€79/year; lifetime from €299 |  PrettyLinksFree; Beginner $99.60 first year promotional ($249/year renewal) for 1 site |
|---|---|---|
| Pricing model | Premium | Freemium |
| Starting price | €79/year; lifetime from €299 | Free; Beginner $99.60 first year promotional ($249/year renewal) for 1 site |
| Free version | No | Yes |
| Sites included | 1, 3, 5, or 10 sites depending on license | 1 site Beginner; 2 Marketer; 5 Super Affiliate |
| Lifetime option | Yes | No |
| Refund policy | 30-day money-back guarantee | 14-day money-back guarantee |
| Setup level | Beginner-friendly | Beginner-friendly |
| WordPress.org rating | Not available | 4.8/5 (1,318) |
| Active installs | Not available | 200K+ |
| Best for | Amazon-focused WordPress affiliate publishers that need structured product displays, comparison tables, lists, and reusable product data. | Affiliate marketers, bloggers and creators who want branded short links, on-site click tracking, advanced redirects and automation inside WordPress. |
| Not ideal for | Publishers mainly using non-Amazon affiliate programs or sites that only need simple link redirects and tracking. | Users who only need basic free redirects or who want lower-cost lifetime licensing across many sites. |
| Tested version | 5.1.0 | 4.0.15 |
| Last reviewed | 2026-09-18 | 2026-09-24 |
| Features | ||
| Central link management | Limited | Yes |
| Click tracking / analytics | Limited | Yes |
| Geographic redirects / targeting | Yes | Paid plan |
| Automatic keyword linking | No | Paid plan |
| Affiliate disclosure tools | Limited | Paid plan |
| Broken-link checking | No | Paid plan |
| Split testing / rotation | No | Paid plan |
| Link scheduling / expiration | No | Paid plan |
| Custom branded domains | No | Limited |
| Amazon product API data | Yes | No |
| Product display boxes | Yes | Paid plan |
| Product comparison tables | Yes | No |
Product data layer vs redirect layer
AAWP connects to Amazon product data and renders product boxes, bestseller lists, comparison tables and individual data fields. The content can update from Amazon rather than being manually copied into every article.
Pretty Links stores and manages destination URLs. It can create branded redirects, track clicks, rotate destinations and automate link insertion, but it does not turn Amazon product API data into product cards or comparison tables.
Amazon API access and eligibility
AAWP’s core workflow depends on Amazon product data. It supports the official Amazon API and now also sells optional AAWP API Access for publishers who do not have access to the official Amazon API.
That is fundamentally different from Pretty Links. A redirect plugin cannot supply product prices, images, availability or structured product displays. If those data points are the requirement, AAWP is the relevant product.
Amazon compliance and link handling
Amazon Associates rules can restrict link cloaking and how product information is displayed. AAWP is built specifically around Amazon affiliate publishing and updates product data through supported API workflows.
Pretty Links is a general redirect manager. Before routing Amazon URLs through any redirect or cloaking method, verify current Amazon Associates requirements for your account and locale. A clean-looking URL is not worth a compliance violation.
Click tracking and multi-network publishing
Pretty Links provides click tracking and higher-tier conversion/rotation features across arbitrary destinations. This makes it more useful when a site monetizes through several affiliate networks or direct sponsors.
AAWP is Amazon-specific. It can improve Amazon presentation but does not become the central link manager for Impact, CJ, ShareASale or direct merchant links. Publishers with diversified revenue often need a separate link-management layer.
Pricing and licensing
AAWP currently costs €79/year for one site, €129 for three, €199 for five and €299 for ten. Lifetime licenses are €299, €499, €699 and €899 respectively. All core features are included by site tier, while optional AAWP API Access is a separate paid service.
Pretty Links currently advertises Beginner at $99.60 first year for one site, Marketer $149.60 for two and Super Affiliate $199.60 for five, with higher regular renewal prices. The products are priced for different jobs, so comparing only annual license cost is misleading.
Content portability and long-term maintenance
AAWP product boxes and comparison tables depend on the plugin and Amazon data source. If you remove the plugin, those display components need replacement. Keep editorial text around the product modules useful enough that the article still has value beyond the widget.
Pretty Links creates dependency in a different place: the redirect slug. If the plugin is removed without preserving redirects, links across posts, emails and social content can break. Export or map both product and link dependencies before a migration.
When using both makes sense
An Amazon-focused review site can use AAWP for product boxes and comparison tables while using Pretty Links for non-Amazon programs, podcast URLs, sponsor campaigns or other branded redirects. The tools are complementary when responsibilities are separated clearly.
Avoid adding Pretty Links only to cloak Amazon links. Use it because you need a general link-management layer, and keep Amazon URLs compliant with Amazon’s current rules.
Amazon data freshness and redirect permanence solve opposite problems
AAWP solves a freshness problem: Amazon titles, prices, images and availability can change after an article is published. API-backed product modules reduce the need to manually maintain those fields. Pretty Links solves a permanence problem: the public slug can stay stable while the merchant destination changes behind it.
That difference suggests a clean architecture for diversified affiliate sites. Use API-driven components where product data must stay synchronized and durable redirect slugs where editorial links must survive merchant changes. Do not force one tool to solve the other tool’s problem.
Using both requires clear tracking responsibilities
If AAWP product boxes and Pretty Links redirects appear in the same article, define which clicks each system should track. Otherwise editors may compare two analytics sources that measure different interactions and assume one is missing traffic.
Keep Amazon product modules under AAWP and use Pretty Links for destinations where a redirect manager is appropriate. That separation makes compliance review, click reporting and later migration much easier.
Amazon API dependency should be treated as a content dependency
AAWP can keep product titles, images, prices and availability fresher because it depends on Amazon product data. That convenience also creates an external dependency: API access, credentials, marketplace eligibility and product availability can all change outside WordPress. Build article layouts so the page remains understandable when a product module temporarily fails or a product disappears. Pretty Links has the opposite dependency profile: its redirects can remain stable for years, but the destination behind them may become obsolete. A resilient affiliate site monitors both layers—product-data freshness and redirect destination health—separately.
FAQs
Is AAWP a Pretty Links alternative?
Not directly. AAWP is primarily an Amazon product-display and data plugin, while Pretty Links is a general redirect and link-management plugin.
Does AAWP have lifetime licenses?
Yes. AAWP currently offers lifetime licenses for 1, 3, 5 and 10 sites.
Can I use AAWP and Pretty Links together?
Yes. They can be complementary when AAWP handles Amazon product displays and Pretty Links manages non-Amazon or general campaign links.
Compare before you choose
Use structured feature, pricing, and editorial research to compare these WordPress plugins side by side.