Fluent Forms vs SureForms: Free Features, Gutenberg Workflow & Pricing (2026)

Fluent Forms and SureForms both target WordPress users who want a modern form builder with a capable free version and room to grow. The biggest practical difference is where each product puts its emphasis. Fluent Forms gives away more advanced workflow features in Free, while SureForms leans heavily into native Gutenberg editing, AI-assisted form creation, and simple paid licensing by site count.

I checked current pricing, free-versus-paid features, payment fees, licensing, integrations, and WordPress.org data on September 25, 2026. This comparison focuses on the differences that actually affect setup, ongoing cost, and how far you can get before upgrading.

Fluent Forms vs SureForms at a glance

Compare	Fluent Forms$63/year introductory; $79/year renewal Remove	SureForms$59/year current price; $69/year renewal Remove
Pricing model	Freemium	Freemium
Starting price	$63/year introductory; $79/year renewal	$59/year current price; $69/year renewal
Free version	Yes	Yes
Sites included	1 site (Single Site)	1 site (Solo); 10 sites (Team); 1,000 sites (Agency/Lifetime)
Lifetime option	Yes	Yes
Refund policy	14-day money-back guarantee	14-day money-back guarantee
Setup level	Beginner-friendly	Beginner-friendly
WordPress.org rating	4.8/5 (798)	4.8/5 (93)
Active installs	700K+	500K+
Best for	WordPress sites that want a generous free form builder with room to grow into payments, automation, surveys, calculations, and integrations.	Site owners who want a modern WordPress form builder with AI-assisted setup and a simple path from basic forms to paid business workflows.
Not ideal for	Sites that only need a minimal contact form or teams that do not want form data and workflow logic managed inside WordPress.	Users who already have a mature form ecosystem or need an integration that SureForms does not currently support.
Tested version	6.2.14	2.12.7
Last reviewed	2026-09-25	2026-09-25
Features
Drag-and-drop builder	Yes	Yes SureForms uses the WordPress block editor for visual form building.
Conditional logic	Yes Conditional logic is included in Fluent Forms Free.	Paid plan Field conditional logic is a Premium feature.
Multi-step forms	Paid plan Multi-step forms require Pro.	Paid plan Multi-step forms are part of the paid feature set.
Calculations	Paid plan Numeric calculations require Pro.	Paid plan Calculator forms require a paid plan.
File uploads	Paid plan File and image uploads require Pro.	Yes File uploads are available in Free; paid plans add broader storage and workflow options.
Entry management	Yes Fluent Forms Free stores submissions in WordPress and includes an entries dashboard with viewing, filtering, and exports.	Yes SureForms Free stores form submissions in WordPress and includes an entries dashboard.
Payments	Limited Free includes Stripe payments with an extra 1.9% Fluent Forms transaction fee; Pro expands gateways and removes the Fluent Forms platform fee.	Limited Free supports Stripe payments but adds a 2.9% SureForms transaction fee on top of Stripe processing; paid plans remove the SureForms fee and add broader payment options such as PayPal.
Recurring payments	Limited Stripe subscriptions are available in Free with the free-version transaction fee; Pro expands recurring-payment gateway options.	Paid plan Recurring subscription payments require a paid plan.
User registration	Paid plan User registration/login workflows require Pro.	Paid plan Login and user-registration forms are part of the paid feature set.
Post submissions	Paid plan Advanced Post Creation requires Pro.	Paid plan Creating WordPress posts from submissions requires a paid plan.
Conversational forms	Yes Conversational forms are available in Free.	Paid plan Conversational forms require a paid plan.
Webhooks	Paid plan Webhooks are a Pro feature.	Paid plan Webhooks and conditional webhook logic require a paid plan.
Signatures	Paid plan Signature field is a Pro feature.	Paid plan Digital Signature is a premium field.
Surveys / quizzes	Paid plan Quiz and survey tools require Pro.	Paid plan Quizzes, surveys, and polls are included in paid plans.
Spam protection	Yes Honeypot, reCAPTCHA, hCaptcha, and other core spam protection are available in Free.	Yes Free includes honeypot and supported CAPTCHA options such as reCAPTCHA, hCaptcha, and Cloudflare Turnstile.

The free-plan difference is bigger than the pricing gap

Both products have free versions, but their free tiers are not equally deep. Fluent Forms Free includes conditional logic, conversational forms, local entry management, reporting, Stripe payments and subscriptions, PDF generation, form analytics, and several integrations. That makes it practical for sites that need more than a basic contact form but are not ready to buy Pro.

SureForms Free covers the essentials well: AI-assisted form generation, Gutenberg-native drag-and-drop editing, local entries, email notifications, spam protection, analytics, import tools, styling, and Stripe payment forms. The limitation is that many advanced workflows move into SureForms Business, including conditional logic, calculators, multi-step forms, conversational forms, quizzes, surveys, registration/login forms, signatures, webhooks, recurring payments, and the wider integration catalog.

Builder experience: dedicated form builder vs Gutenberg-native blocks

Fluent Forms uses its own drag-and-drop builder. It is designed specifically for forms, with field settings, conditional rules, layout controls, notifications, integrations, and advanced configuration kept inside the form-building workflow.

SureForms takes a different approach. Forms are built directly with WordPress blocks inside Gutenberg. If your team already works heavily in the block editor, this can reduce context switching because form fields behave more like the rest of your page-building workflow. SureForms also supports AI generation in the free plugin, so you can describe the form you want and then edit the generated blocks.

Neither approach is inherently better for every site. The real question is whether you prefer a purpose-built form interface or want forms to feel like a native extension of the WordPress editor.

Entry management and reporting

Both plugins store submissions locally in WordPress on the free plan. Fluent Forms Free includes an entry-management dashboard with viewing, filtering, exports, reporting, analytics, and related tools. SureForms Free also stores entries in WordPress and provides dashboard access, search, exports, and form reports.

This is an important advantage over form builders that reserve local entry storage for paid plans. For support requests, applications, registrations, lead forms, and internal workflows, having entries in the WordPress dashboard makes troubleshooting and follow-up much easier.

Conditional logic and advanced workflows

Fluent Forms includes conditional logic in Free. You can show or hide fields based on user input without upgrading. Conversational forms are also available in the free plugin.

SureForms requires a paid Business license for field conditional logic, multi-step forms, conversational forms, calculators, quizzes, surveys, registration/login workflows, front-end post creation, signatures, and several other advanced form types.

This difference matters if your requirements are likely to grow. A simple contact form can stay free in either product, but a quote form, assessment, registration flow, long application, or conditional lead form reaches SureForms’ paid boundary sooner.

Payments and transaction fees

Fluent Forms Free supports Stripe payments and Stripe subscriptions. The free version adds a 1.9% Fluent Forms transaction fee on each transaction in addition to Stripe’s own processing fees. Upgrading to Pro removes the Fluent Forms platform fee and expands payment-gateway options.

SureForms Free also supports Stripe payments, but it adds a 2.9% SureForms transaction fee on top of Stripe processing. A paid SureForms Business license removes that extra SureForms fee. SureForms also positions recurring payments and broader payment options, including PayPal, as paid features.

If payments are a major part of your forms, do not compare only the license price. The transaction-fee structure can matter more than a small difference in annual subscription cost.

Integrations and automation

Fluent Forms has a broad integration ecosystem across CRM, email marketing, spreadsheets, payments, automation, and WordPress tools. Its free edition already includes several integrations, while Pro unlocks the larger catalog and advanced workflow actions.

SureForms Business connects with services such as Google Sheets, Mailchimp, FluentCRM, HubSpot, Brevo, ActiveCampaign, Zoho CRM, Klaviyo, Airtable, Notion, Telegram, MailerLite, GetResponse, Campaign Monitor, Drip, MailPoet, Kit, Keap, Zapier, and custom webhook endpoints. SureForms also integrates closely with OttoKit for broader automation.

For either plugin, verify the exact CRM, email platform, payment gateway, and automation service you depend on before choosing a paid plan. Integration availability is more important than the raw number of integrations advertised.

Pricing and licensing checked in September 2026

Fluent Forms lists its standard annual pricing at $79/year for one site, $159/year for five sites, and $299/year for unlimited sites. First-year promotions may reduce those prices. Fluent Forms also offers lifetime licenses: $349 for one site, $599 for five sites, and $899 for unlimited sites before promotional discounts.

SureForms currently lists $59 for the first year / $69 renewal for Solo on one site, $149 / $179 renewal for Team on 10 sites, and $229 / $249 renewal for Agency on up to 1,000 sites. SureForms says all paid plans include the same feature set; site allowance is the main difference.

SureForms also offers lifetime licensing. The current pricing page shows $249 for one site, $499 for 10 sites, and a higher-tier lifetime option for broad agency use. Because promotional pricing changes, check the live pricing page before purchase.

Where Fluent Forms makes more sense

• You want more advanced functionality without paying immediately.
• Conditional logic and conversational forms need to be available in Free.
• You want Stripe subscriptions in the free plugin.
• You expect to grow into a broad CRM, email, payment, and automation ecosystem.
• You prefer a purpose-built form interface instead of building forms as Gutenberg blocks.

Where SureForms makes more sense

• You want forms to feel native to the Gutenberg block editor.
• AI-assisted form creation is central to your workflow.
• You value simple paid licensing where all premium features are included on every plan.
• You manage many client sites and the 10-site or 1,000-site licensing model is attractive.
• You prefer a form system closely connected to the broader Brainstorm Force/WordPress block ecosystem.

The trade-offs I would check before switching

Fluent Forms gives you more advanced functionality in Free, but its dedicated interface may feel like another application layer if your team prefers staying entirely inside Gutenberg. SureForms is more native to the block editor, but several capabilities you might expect in an advanced free form builder require a paid plan.

If you are migrating an existing site, test your most complicated real form first. Check conditional rules, payment flow, file uploads, email notifications, CRM mapping, spam protection, and entry exports. A clean migration of one complex form tells you more than rebuilding five simple contact forms.

Related PluginSuggest guides

If neither product matches your workflow, see our Fluent Forms alternatives and SureForms alternatives guides.

Frequently Asked Questions