Freemium
Zapier connects WordPress with thousands of cloud apps through hosted workflows, webhooks, AI tools, and task-based automation.
Zapier and Make are both cloud automation platforms, so this comparison is less about WordPress hosting and more about workflow design and usage billing. Zapier organizes automations as Zaps and generally meters successful actions as tasks. Make organizes automations as visual scenarios and meters execution through credits consumed by modules.
TL;DR
Zapier is easier to approach when a team wants a large integration catalog and a guided trigger-action workflow model. Make exposes more of the workflow as a visual graph with routers, filters, module-level mapping, and scenario controls. Cost depends heavily on how many billable actions or credits the real workflow consumes, so the starting subscription price is not enough to compare them.
Zapier vs Make at a glance
| Compare |  ZapierFree; Professional from $19.99/month; Team from $69/month |  MakeFree; Core $12/month at 10k credits; Pro $21/month; Teams $38/month |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Starting price | Free; Professional from $19.99/month; Team from $69/month | Free; Core $12/month at 10k credits; Pro $21/month; Teams $38/month |
| Free version | Yes | Yes |
| Sites included | Cloud account; not licensed per WordPress site | Cloud account; not licensed per WordPress site |
| Lifetime option | No | No |
| Refund policy | Non-refundable; current policy states sales are final | No cash refunds under current subscription policy |
| Setup level | Beginner-friendly | Intermediate |
| WordPress.org rating | 2.2/5 (72) | Not available |
| Active installs | 50K+ | Not available |
| Best for | WordPress businesses that need cloud automation across many external SaaS apps and want hosted execution. | WordPress businesses that need visual cloud automation across many external SaaS apps, APIs, and data sources. |
| Not ideal for | High-volume WordPress-local workflows where self-hosted execution or flat licensing is more economical. | High-volume WordPress-local workflows where flat licensing or self-hosted execution is more economical. |
| Tested version | 1.5.3 | Cloud service — no WordPress plugin version test |
| Last reviewed | 2026-09-24 | 2026-09-24 |
| Features | ||
| Triggers and actions | Yes | Yes |
| Multi-step workflows | Yes | Yes |
| Conditional logic | Yes Paths and Filters provide conditional workflow control. | Yes |
| Filters | Yes | Yes |
| Scheduling / delays | Yes | Yes |
| Webhooks | Yes | Yes |
| External app integrations | Yes | Yes |
| Data mapping | Yes | Yes |
| Looping / iteration | Yes Looping by Zapier supports repeated actions over line items. | Yes Iterator and aggregator modules are documented. |
| Workflow logs | Yes | Yes |
| Error handling / retries | Yes Replay and automatic replay capabilities are documented. | Yes Dedicated error-handler routes include rollback, break, resume, commit and ignore. |
Workflow design feels different
Zapier’s core model is a Zap: choose a trigger, add actions, then layer in filters, paths, formatting, webhooks, tables, forms, and other platform tools. The current platform also includes AI features, Canvas, MCP, and developer tooling.
Make uses a visual scenario canvas where modules are connected directly. Routers, filters, schedules, mapped fields, API modules, and error paths are visible in the graph. That is useful when the workflow is easier to reason about as a data pipeline than as a vertical action list.
App breadth
Zapier currently advertises access to a very large app ecosystem and positions its platform around broad cross-SaaS automation. Make currently lists 3,000+ standard apps. Both also provide webhook and API routes for systems that are not covered by a native connector.
Tasks vs credits
Zapier pricing scales with tasks. A task is generally a successful action performed by a Zap. Multi-step automations therefore need to be estimated based on action volume, not only how many source events occur.
Make uses credits, and modules within a scenario consume credits as they execute. A scenario with routers, searches, transformations, and several downstream actions can use multiple credits for one business event. The exact economics depend on the scenario design.
Current pricing checked September 25, 2026
Zapier Professional currently starts at $19.99 per month, with Team starting at $69 per month. Free provides a small task allowance and two-step Zaps.
Make Free includes up to 1,000 credits per month. At the currently displayed 10,000-credit level, Core is $12 per month, Pro is $21, and Teams is $38. Higher credit volumes increase the price.
AI, MCP, and developer workflows
Both platforms have moved beyond classic app-to-app automation. Zapier currently exposes AI-related tools, MCP, Tables, Forms, Canvas, and SDK capabilities. Make includes AI Agents, MCP server functionality, AI applications, an AI toolkit, APIs, and custom functions on enterprise-level workflows.
Where each model tends to fit
Zapier is often easier for teams that want a broad catalog and a guided automation interface that business users can understand quickly. Make is attractive when the workflow benefits from a visual data-flow model, explicit branching, module-level inspection, and more technical scenario design.
Limitations that matter
Neither platform is automatically inexpensive at scale. A simple monthly price comparison can be misleading because task and credit consumption depend on workflow structure. Both are also external dependencies: credentials, logs, execution history, and automations live in the vendor’s cloud.
For WordPress-first businesses, compare these cloud costs with self-hosted automation plugins if most events start and finish inside WordPress. For cross-SaaS operations, the cloud model can be the simpler architecture.
Frequently Asked Questions
Does Zapier charge by tasks?
Yes. Paid Zapier usage is closely tied to task volume, with plan cost increasing as task allowances rise.
Does Make charge by credits?
Yes. Make scenarios consume credits as modules execute.
Do both support WordPress?
Yes. Both can connect WordPress with external apps, although connector depth and available events differ.
Practical decision notes
Zapier is positioned around wordPress businesses that need cloud automation across many external SaaS apps and want hosted execution, while Make is positioned around wordPress businesses that need visual cloud automation across many external SaaS apps, APIs, and data sources. That difference is more useful than counting features: map the product to the workflow your site actually needs to run every week.
Watch the fit: Zapier is less suitable when high-volume WordPress-local workflows where self-hosted execution or flat licensing is more economical. Make is less suitable when high-volume WordPress-local workflows where flat licensing or self-hosted execution is more economical. Treat those limits as implementation checks rather than absolute drawbacks.
Before switching or buying: Zapier currently lists Free; Professional from $19.99/month; Team from $69/month; Make currently lists Free; Core $12/month at 10k credits; Pro $21/month; Teams $38/month; the setup profiles are Zapier: beginner-friendly and Make: intermediate. Recheck the vendor pricing page, then test the actual payment, email, permissions, automation, and data-migration path your production site depends on.
Compare before you choose
Use structured feature, pricing, and editorial research to compare these WordPress plugins side by side.