Best Gravity Forms Alternatives in 2026: 5 Free & Paid Options

Gravity Forms is a mature premium WordPress form builder with strong entry management, conditional logic, calculations, payments, add-ons, developer hooks, and operational workflows. But it has no permanent free version, and several advanced capabilities depend on higher license tiers. That is why the right Gravity Forms alternative depends less on finding a clone and more on identifying what you are trying to change: starting cost, free functionality, licensing model, calculations, front-end data workflows, payments, integrations, or the overall form-building experience.

I compared five Gravity Forms alternatives that take meaningfully different approaches: Bit Form, Fluent Forms, Formidable Forms, Forminator Forms, and SureForms. The comparison focuses on the current free and paid boundaries, pricing, workflow depth, entry management, calculations, payments, integrations, and the practical work involved in switching an existing site.

Pricing checked: September 23, 2026.

Gravity Forms alternatives at a glance

Compare	Gravity Forms$59/year Remove	Bit Form$25/year current offer; $39/year regular Remove	Fluent Forms$63/year introductory; $79/year renewal Remove	Formidable Forms$39.50/year introductory; $79/year renewal Remove	Forminator Forms$36/year promotional; $60/year list Remove	SureForms$59/year current price; $69/year renewal Remove
Pricing model	Premium	Freemium	Freemium	Freemium	Freemium	Freemium
Starting price	$59/year	$25/year current offer; $39/year regular	$63/year introductory; $79/year renewal	$39.50/year introductory; $79/year renewal	$36/year promotional; $60/year list	$59/year current price; $69/year renewal
Free version	No	Yes	Yes	Yes	Yes	Yes
Sites included	1 site (Basic)	1 site (Starter); unlimited sites (Agency)	1 site (Single Site)	1 site (Basic); 3 sites (Plus); 7 sites (Business); unlimited (Elite)	1 site (Pro Basic); 3 sites (Pro Standard); 10 sites (Pro Plus); unlimited (Premium)	1 site (Solo); 10 sites (Team); 1,000 sites (Agency/Lifetime)
Lifetime option	No	Yes	Yes	No	No	Yes
Refund policy	30-day refund window	14-day money-back guarantee	14-day money-back guarantee	14-day money-back guarantee	30-day money-back guarantee	14-day money-back guarantee
Setup level	Intermediate	Beginner-friendly	Beginner-friendly	Intermediate	Beginner-friendly	Beginner-friendly
WordPress.org rating	Not available	5.0/5 (260)	4.8/5 (798)	4.8/5 (1,384)	4.8/5 (2,131)	4.8/5 (93)
Active installs	Not available	10K+	700K+	300K+	600K+	500K+
Best for	Businesses, agencies, developers, nonprofits, and operational teams that need advanced forms, reliable entry management, conditional workflows, payments, or integrations inside WordPress.	WordPress sites that need flexible contact, lead, payment, multistep, calculator, conversational, or workflow-connected forms.	WordPress sites that want a generous free form builder with room to grow into payments, automation, surveys, calculations, and integrations.	WordPress projects that need forms plus calculations, front-end data displays, directories, dashboards, or application-style workflows.	WordPress sites that want forms, calculations, polls, quizzes, and one-time Stripe or PayPal payments in a generous free package.	Site owners who want a modern WordPress form builder with AI-assisted setup and a simple path from basic forms to paid business workflows.
Not ideal for	Sites that only need a simple free contact form or teams that prefer form hosting and data management outside WordPress.	Sites that only need one very basic form or teams already deeply invested in another form-builder ecosystem and its extensions.	Sites that only need a minimal contact form or teams that do not want form data and workflow logic managed inside WordPress.	Sites that only need a simple contact form or projects better served by a dedicated application/database outside WordPress.	Sites that only need a minimal contact form or teams that do not want forms, payments, and submission data managed inside WordPress.	Users who already have a mature form ecosystem or need an integration that SureForms does not currently support.
Tested version	3.1.1	3.3.1	6.2.14	6.35	1.57.3	2.12.7
Last reviewed	2026-09-25	2026-09-25	2026-09-25	2026-09-25	2026-09-25	2026-09-25
Features
Drag-and-drop builder	Yes Drag-and-drop builder is included in the core plugin.	Yes The free plugin includes a drag-and-drop form builder.	Yes	Yes Drag-and-drop form building is available in Formidable Forms Lite and paid plans.	Yes Forminator includes a visual drag-and-drop form builder in the free plugin.	Yes SureForms uses the WordPress block editor for visual form building.
Conditional logic	Yes Conditional logic is included in the core plugin on every license.	Yes Show/hide conditional logic is available in Bit Form Free; Pro adds more advanced conditional controls for actions and workflows.	Yes Conditional logic is included in Fluent Forms Free.	Paid plan Conditional logic is included from the Basic paid plan.	Yes Conditional visibility and routing are available in the free plugin.	Paid plan Field conditional logic is a Premium feature.
Multi-step forms	Yes Multi-page forms are included in the core plugin on every license.	Yes Multi-step forms are available in Bit Form Free; Pro adds more advanced step controls.	Paid plan Multi-step forms require Pro.	Paid plan Multi-page forms are included from the Basic paid plan.	Yes Page Break fields create multi-page forms in the free plugin.	Paid plan Multi-step forms are part of the paid feature set.
Calculations	Yes Calculations are available in the core plugin.	Yes Calculation fields and calculator-style workflows are available in the free plugin; Pro adds broader advanced controls.	Paid plan Numeric calculations require Pro.	Paid plan Form field calculations are a paid feature; Business and Elite emphasize calculator workflows.	Yes Calculation fields are available in Forminator Free.	Paid plan Calculator forms require a paid plan.
File uploads	Yes File Upload is included in the core plugin.	Yes A standard File Upload field is available in Free; Advanced File Upload is a Pro field.	Paid plan File and image uploads require Pro.	Paid plan File Uploads are included from the Basic paid plan.	Yes Single and multiple file upload fields are available in the free plugin.	Yes File uploads are available in Free; paid plans add broader storage and workflow options.
Entry management	Yes Entries are stored and managed inside WordPress in the core plugin.	Yes Bit Form Free stores submissions inside WordPress and provides entry management in the dashboard.	Yes Fluent Forms Free stores submissions in WordPress and includes an entries dashboard with viewing, filtering, and exports.	Yes Formidable Forms Lite stores entries in WordPress and provides entry management in the dashboard.	Yes Form, poll, and quiz submissions are stored and managed inside WordPress in the free plugin.	Yes SureForms Free stores form submissions in WordPress and includes an entries dashboard.
Payments	Paid plan Stripe, Square, PayPal Checkout, Mollie and related payment add-ons are available on Pro or Elite depending on the integration.	Paid plan PayPal, Stripe, Razorpay, and Mollie payment fields are Pro features.	Limited Free includes Stripe payments with an extra 1.9% Fluent Forms transaction fee; Pro expands gateways and removes the Fluent Forms platform fee.	Limited Stripe payment forms are available in Lite, Basic and Plus with an extra 3% Formidable fee; Business and Elite remove the Formidable transaction fee.	Yes Stripe and PayPal one-time payment fields are available in the free plugin.	Limited Free supports Stripe payments but adds a 2.9% SureForms transaction fee on top of Stripe processing; paid plans remove the SureForms fee and add broader payment options such as PayPal.
Recurring payments	Paid plan Subscription and recurring-payment workflows are available through supported payment add-ons, generally on Pro or Elite.	Limited Current official Bit Form sources clearly document payment fields but do not clearly document a dedicated recurring-subscription workflow; verify the exact gateway workflow before purchase.	Limited Stripe subscriptions are available in Free with the free-version transaction fee; Pro expands recurring-payment gateway options.	Limited Stripe recurring payments are available, but advanced subscription and payment workflows are positioned in higher paid tiers; Lite/Basic/Plus carry the extra 3% Formidable fee.	Paid plan Stripe subscription payments are a Forminator Pro feature.	Paid plan Recurring subscription payments require a paid plan.
User registration	Paid plan The User Registration Add-On is included with Elite.	Paid plan WordPress authentication and user-registration forms are part of Bit Form Pro.	Paid plan User registration/login workflows require Pro.	Paid plan User Registration is included on Business and Elite.	Yes Registration and login form templates are available in the free plugin.	Paid plan Login and user-registration forms are part of the paid feature set.
Post submissions	Paid plan Advanced Post Creation is included with Elite.	Paid plan Custom Post Type and content-creation workflows are part of Bit Form Pro.	Paid plan Advanced Post Creation requires Pro.	Paid plan Front-end post and application-style workflows are available through paid Formidable features and higher-tier tools.	Yes The Post Data field can create posts and custom post types from front-end submissions in the free plugin.	Paid plan Creating WordPress posts from submissions requires a paid plan.
Conversational forms	Paid plan Conversational Forms is included with Elite.	Paid plan Conversational forms are part of the paid feature set.	Yes Conversational forms are available in Free.	Paid plan Conversational Forms are included on Business and Elite.	Limited Forminator supports paginated and one-question-per-page style flows, but does not market a separate dedicated conversational-forms product mode.	Paid plan Conversational forms require a paid plan.
Webhooks	Paid plan The Webhooks Add-On is included with Elite.	Yes Webhook integration is available in the free plugin alongside many direct integrations.	Paid plan Webhooks are a Pro feature.	Paid plan The Formidable Forms API/webhook tooling is included on Business and Elite.	Yes Built-in Webhook integration can send form, poll, and quiz submission data to external endpoints.	Paid plan Webhooks and conditional webhook logic require a paid plan.
Signatures	Paid plan The Signature Add-On is included with Elite.	Paid plan The Signature field is a Pro feature.	Paid plan Signature field is a Pro feature.	Paid plan Digital Signatures are included on Business and Elite.	Paid plan The E-Signature field is a Forminator Pro feature.	Paid plan Digital Signature is a premium field.
Surveys / quizzes	Paid plan Survey, Polls, and Quiz add-ons are included with Elite.	Limited Bit Form can build survey-style forms with standard fields, logic, ratings, and calculations, but the current official sources do not present a dedicated full quiz module.	Paid plan Quiz and survey tools require Pro.	Paid plan Surveys, polls, and quizzes are included on Business and Elite.	Yes Polls and both knowledge and personality quizzes are included in Forminator.	Paid plan Quizzes, surveys, and polls are included in paid plans.
Spam protection	Yes Core spam protection is included, with integrations such as Akismet, reCAPTCHA and Cloudflare Turnstile available.	Yes Free includes reCAPTCHA v2/v3, hCaptcha, and Cloudflare Turnstile; Pro adds additional anti-spam controls such as honeypot.	Yes Honeypot, reCAPTCHA, hCaptcha, and other core spam protection are available in Free.	Yes Spam protection is included across paid plans, and the free plugin includes built-in anti-spam protections and CAPTCHA integrations.	Yes Forminator supports reCAPTCHA, hCaptcha, Cloudflare Turnstile, and other anti-spam controls.	Yes Free includes honeypot and supported CAPTCHA options such as reCAPTCHA, hCaptcha, and Cloudflare Turnstile.

Why consider an alternative to Gravity Forms?

Gravity Forms starts at $59 per year for the Basic license, with Pro at $159 and Elite at $259. The product is premium-only, so there is no free Gravity Forms tier for testing a live production workflow indefinitely. Basic covers the core builder and common integrations, while payment, automation, user registration, conversational forms, surveys, signatures, webhooks and other capabilities sit across the Pro and Elite add-on sets.

That structure works well for teams that value a mature commercial ecosystem and know they need those workflows. It can be less attractive when the requirement is simply a capable free form plugin, lifetime licensing, lower entry cost, or a product whose advanced features are bundled differently. Some alternatives also specialize in workflows that Gravity Forms handles through add-ons, such as front-end data views, quizzes, conversational forms, or broader no-code integrations.

Switching should not be based on license price alone. Existing forms may contain conditional logic, calculations, payment feeds, notification routing, user-registration steps, custom hooks, third-party add-ons, and historical entries. A cheaper plugin can cost more in migration time if those workflows need to be rebuilt manually.

Bit Form for lower-cost annual or lifetime licensing

Bit Form belongs in this comparison because it changes the cost structure substantially while still covering many of the form workflows businesses commonly build in Gravity Forms. The free plugin includes a visual builder, entry storage, webhook capability and core form-building tools. Pro expands into calculations, payment forms, user registration, post submission, signatures, conversational forms and other advanced workflows.

The current one-site Starter offer is $25 per year, and a one-site lifetime license is $99. The Agency plan is currently $79 per year for unlimited sites, while the unlimited-site lifetime option is $199. That makes Bit Form materially different from Gravity Forms for agencies or site owners that prefer one-time licensing.

The trade-off is ecosystem maturity. Gravity Forms has a long-established add-on marketplace, developer ecosystem and third-party integration history. Bit Form supports a broad range of direct integrations and can connect to additional services through the Bit Integrations ecosystem, but a site depending on a niche Gravity Forms add-on should verify the exact replacement path before migrating.

Bit Form is therefore most relevant when the current Gravity Forms setup is not dependent on highly specialized add-ons and the priorities are lower licensing cost, lifetime options, stored entries, flexible form types, and integration-driven workflows.

Fluent Forms for a generous free-to-Pro path

Fluent Forms gives you a capable free version before you commit to a license. The free plugin includes the drag-and-drop builder, entry management, conditional logic, conversational forms and a useful set of integrations. Paid licensing adds capabilities such as multi-step forms, advanced calculations, file uploads, surveys, signatures, user registration, post creation, additional payment workflows and more integrations.

The current single-site annual license is advertised at $63 for the first year, with the regular renewal price at $79. Fluent Forms also offers larger annual licenses and lifetime licenses. Unlike products where specific features are locked behind several capability tiers, Fluent Forms Pro generally gives the same Pro feature set and changes the license mainly by site count.

For a Gravity Forms user, that can simplify purchasing. The important migration question is whether the current site relies on Gravity Forms-specific add-ons or custom PHP hooks. Standard fields, entries, conditional workflows and notifications are easier to reproduce than custom feeds or bespoke developer integrations.

Formidable Forms for calculations and front-end data applications

Formidable Forms is worth considering when forms are only the data-entry layer of a larger application. Its paid plans extend beyond submissions into calculations, Views, front-end displays, directories, dashboards and application-style data workflows.

Current introductory pricing starts at $39.50 per year for Basic, renewing at $79. Plus is $99.50 initially and renews at $199, Business is $199.50 then $399, and Elite is $299.50 then $599. Views are available from Plus, while more advanced workflows such as calculators, user registration, surveys, payments, signatures, PDFs and conversational forms are distributed across higher plans.

This is not automatically a cheaper replacement for Gravity Forms. Its advantage is workflow shape. If the project needs to collect data and then expose, calculate, filter or display that data on the front end, Formidable can reduce the need to assemble separate plugins around the form builder.

Forminator Forms for broad free functionality

Forminator Forms takes a different approach by putting a large set of interactive features into the free plugin. It supports forms, calculations, polls, quizzes, user registration and login, conditional logic, file uploads, entry management, webhooks, and one-time Stripe or PayPal payments without requiring a paid form-builder license.

Forminator Pro adds features such as Stripe subscriptions, PDF generation, geolocation and e-signatures. The current Pro Basic offer starts at $36 per year versus a listed regular price of $60, with Standard and Pro Plus tiers for larger site counts and the wider WPMU DEV package.

That makes Forminator relevant when the main reason for leaving Gravity Forms is that you want calculations, quizzes, polls or basic payments without paying for an annual form-builder license first. The trade-off is that the surrounding ecosystem and specialist add-on market are different from Gravity Forms, so advanced operational workflows need to be checked individually.

SureForms for a newer AI-assisted form workflow

SureForms is a newer WordPress form builder focused on a modern editing experience and AI-assisted form creation. The free plugin handles core form creation and entry management, while paid plans add the broader business feature set, including conditional logic, multi-step and conversational forms, calculations, login and registration forms, quizzes, surveys, polls, PDFs, front-end post forms, recurring and one-time payments, webhooks, save-and-resume, analytics and advanced routing.

The current Solo offer is $59 per year for one site, Team is $149 for ten sites, and Agency is $229 for up to 1,000 sites. SureForms also offers lifetime plans. A useful difference is that paid plans use the same premium feature set; the main distinction is the number of sites covered.

SureForms is relevant when a team wants to simplify licensing and prefers a newer interface over Gravity Forms’ more established ecosystem. For older sites with complex Gravity Forms add-ons, custom feeds or long-lived data workflows, the migration burden can outweigh the interface benefit.

How to choose between these Gravity Forms competitors

Start with the reason you are considering a change. If licensing cost and lifetime access are major factors, Bit Form changes the economics significantly. If you want a capable free starting point that can grow into a broad Pro feature set, Fluent Forms is structured around that path. If forms feed directories, calculators or front-end data applications, Formidable Forms changes what the form system can become. If free calculations, quizzes, polls and one-time payments matter, Forminator covers more of that before an upgrade. If you want a newer interface with a simpler paid-plan boundary, SureForms approaches the purchase differently.

Also compare the integrations you actually use, not the total integration count on a marketing page. A site that depends on Stripe subscriptions, Salesforce, HubSpot, Zapier, Slack, a niche CRM, signatures, PDFs or a custom webhook workflow should verify that exact path. The existence of “hundreds of integrations” is less important than whether your specific workflow is native, paid, connector-based or absent.

What to check before switching from Gravity Forms

• Form import support: check whether the replacement imports Gravity Forms directly or whether forms need to be rebuilt.
• Historical entries: form structure migration and entry migration are separate problems. Do not assume old submissions will move automatically.
• Conditional logic and calculations: recreate and test every branch, formula and hidden-field dependency.
• Notifications: verify recipients, conditional notifications, reply-to values and routing rules.
• Payment feeds: subscriptions and saved gateway relationships are especially sensitive. Never disable a working payment workflow without testing the replacement on staging.
• Add-ons and integrations: document every Gravity Forms add-on, webhook, API connection and automation before migration.
• Embeds and shortcodes: replace forms anywhere they appear in posts, templates, widgets, popups or page-builder layouts.

Account for Gravity Forms add-ons and custom development

Gravity Forms sites often accumulate more than forms. A production setup may rely on Stripe or PayPal feeds, Zapier, Slack, HubSpot, User Registration, Webhooks, PDFs, signatures, surveys, partial entries, custom add-ons, or PHP written against Gravity Forms hooks. Those dependencies should be treated as part of the application, not as optional extras.

Before switching, map each dependency to the replacement. Confirm whether the alternative handles it natively, requires a paid plan, needs a separate connector, or has no direct equivalent. Payment subscriptions deserve special caution because an existing recurring charge normally continues at the payment processor even after the WordPress form changes. The replacement form must be tested without accidentally creating duplicate subscriptions or breaking cancellation and renewal workflows.

When staying with Gravity Forms still makes sense

Staying with Gravity Forms can be the lower-risk decision when the site already depends on its add-on ecosystem, custom PHP hooks, mature payment feeds, user-registration workflows, webhooks or operational processes that have been stable for years. The annual license is only one part of total cost. Rebuilding and validating a business-critical form stack can easily cost more than renewal.

Gravity Forms also remains a logical fit for agencies and development teams that already know its APIs, hooks and deployment patterns. An alternative becomes more compelling when it solves a specific problem that matters to the project, not simply because another license has a lower headline price.

Frequently Asked Questions