WooCommerce gift card plugins let customers buy store value for someone else, send it by email, and redeem the balance later at checkout. They are useful for holidays, birthdays, customer rewards, store credit, and businesses that want a simple product with no shipping requirement.
For 2026, I would prioritize current WooCommerce compatibility, recipient delivery, balance tracking, partial redemption, flexible amounts, delivery scheduling, gift card design options, and clear rules around expiry or store credit.
If your gifting strategy also uses discounts, see our WooCommerce coupon plugin roundup. For recurring customer payments, our WooCommerce subscription plugin guide covers a different purchase model.
TL;DR
- PW WooCommerce Gift Cards: best overall for stores that want a straightforward WooCommerce-native digital gift card system with email delivery and guest redemption.
- YITH WooCommerce Gift Cards: best free option for a polished gifting flow with virtual and physical fixed-amount cards, image galleries, and balance management.
- Ultimate Gift Cards for WooCommerce: best for stores that want more campaign controls, pricing options, retail redemption, and room to expand into advanced gifting features.
- WebToffee Gift Cards for WooCommerce: best when gift cards and store credit need to work together in the same WooCommerce workflow.
- Gift Up: best hosted option for businesses that want online and in-person redemption without a monthly subscription, but it charges a transaction fee on gift card sales.
Quick Comparison
| Plugin | Best for | Delivery model | Free option |
|---|---|---|---|
| PW WooCommerce Gift Cards | Simple digital gift cards | WooCommerce-native | Yes |
| YITH WooCommerce Gift Cards | Polished gifting experience | Virtual + physical | Yes |
| Ultimate Gift Cards | Flexible campaigns and retail redemption | WooCommerce-native | Yes |
| WebToffee Gift Cards | Gift cards + store credit | Digital + store credit | Yes |
| Gift Up | Hosted online + in-person gifting | External platform | No monthly fee; 3.49% per sale |
How I Chose These Plugins
I compared current WordPress and WooCommerce compatibility, gift card creation, recipient email delivery, custom or fixed amounts, scheduled delivery, partial redemption, physical-card support, design options, store credit, balance management, admin controls, and whether the system stays inside WooCommerce or depends on an external service.
1. PW WooCommerce Gift Cards – Best Overall
PW WooCommerce Gift Cards is my default recommendation for stores that want a simple digital gift card system without turning gifting into a large marketing suite. Customers choose from configured amounts, enter the recipient email, add a message, and the recipient receives a redeemable gift card code by email.
The free plugin works with WooCommerce Blocks Cart and Checkout, supports guest redemption, uses WooCommerce email templates, and gives store owners an admin view of gift card balances. Custom amounts, scheduled delivery, PDFs, QR codes, physical-card workflows, and the REST API are Pro features.
Key features
- Create WooCommerce gift card products with predefined amounts
- Collect recipient email and a personal message at purchase
- Send gift cards through the WooCommerce email system
- Let guests redeem cards without creating an account
- Show the remaining balance in cart and checkout
- Works with WooCommerce Blocks Cart and Checkout and HPOS
Best for: most stores that want reliable digital gift cards with a simple WooCommerce-native customer experience
Keep in mind: Custom amounts, delivery scheduling, PDFs, QR codes, physical cards, and several advanced management features require PW WooCommerce Gift Cards Pro.
2. YITH WooCommerce Gift Cards – Best Polished Gifting Experience
YITH WooCommerce Gift Cards provides a polished gift card flow inspired by familiar ecommerce gifting experiences. Customers can choose a configured amount, select imagery, add recipient details and a message, then purchase the card through WooCommerce.
The current free version supports unlimited virtual gift cards and physical gift cards with fixed amounts. It also includes image galleries, automatic email delivery, repeated redemption until the balance is used, and backend balance management. The current release supports WordPress 7.1 and WooCommerce 11.1.
Key features
- Create unlimited virtual gift cards
- Create physical gift cards with one or multiple fixed amounts
- Offer image galleries for different gifting occasions
- Collect sender name, recipient details, and a custom message
- Automatically email the gift card to the recipient
- Let customers reuse a card until its available balance is exhausted
Best for: stores that want a more polished gifting interface and both virtual and physical fixed-amount card options
Keep in mind: Custom amounts, scheduled delivery, QR codes, PDF attachments, expiry controls, and several advanced management features are part of YITH’s premium version.
3. Ultimate Gift Cards for WooCommerce – Best for Flexible Campaigns
Ultimate Gift Cards for WooCommerce by WP Swings is aimed at stores that want more control over how gift cards are priced, redeemed, and used in promotional campaigns. The free version already covers email delivery, multiple pricing options, usage controls, product or category exclusions, and retail-store redemption.
The plugin becomes more compelling when gift cards are part of a broader retention or promotional strategy. Its Pro version adds features such as group gifting, scheduled delivery, QR or barcode redemption, additional customization, and more advanced campaign controls.
Key features
- Send digital gift vouchers by email
- Support multiple gift card pricing options
- Set minimum and maximum gift card amount ranges
- Exclude selected products or categories from redemption
- Set gift voucher usage limits
- Redeem gift cards in retail-store workflows
Best for: stores that expect gift cards to become a recurring marketing, promotional, or omnichannel tool
Keep in mind: Features such as group gifting, scheduling, QR or barcode redemption, and several advanced campaign options require the Pro version.
4. WebToffee Gift Cards – Best for Gift Cards and Store Credit
WebToffee Gift Cards for WooCommerce combines digital gift card products with store-credit management. The free version can create gift card products with predefined amounts, email cards to recipients, include personalized messages, use gift card templates, and let admins send store credit directly from the dashboard.
The premium version adds custom amounts, scheduled delivery, printable or physical gift card workflows, PDF attachments, expiry and usage controls, more design options, and expanded store-credit management. That makes WebToffee especially useful when gifting and customer credit overlap.
Key features
- Create digital gift card products in WooCommerce
- Offer predefined gift card amounts
- Email gift cards directly to recipients
- Add personalized sender messages
- Use built-in gift card templates
- Send and manage store credit from the WordPress dashboard
Best for: stores that want gift cards plus a broader store-credit workflow
Keep in mind: Custom amounts, scheduled delivery, PDFs, physical cards, and several advanced redemption controls are premium features.
5. Gift Up – Best Hosted Gift Card Platform
Gift Up takes a different approach. It is a hosted gift card platform that connects to WordPress and can integrate with WooCommerce for online redemption. Gift Up handles the checkout, gift card delivery, management dashboard, and in-person redemption through its own service.
It supports branded digital and physical gift cards, immediate or future delivery, preset or custom amounts, expiry dates, multiple currencies, and in-person redemption. There is no monthly or setup fee. Gift Up currently charges 3.49% per gift card sold, subject to its pricing terms, and you also use your own supported payment processor with its separate processing fees.
Key features
- Hosted gift card checkout embedded into WordPress
- Immediate or scheduled email delivery
- Digital and physical gift card options
- Preset or customer-entered gift card amounts
- Online WooCommerce and in-person redemption
- Gift card dashboard with branding, balances, and reporting
Best for: businesses selling gift cards online and in person that prefer a hosted service instead of managing the entire system inside WooCommerce
Keep in mind: Gift Up uses an external platform and charges 3.49% per gift card sale, plus any fees from your chosen payment processor. That is a different cost and data model from a self-hosted WooCommerce plugin.
Which WooCommerce Gift Card Plugin Should You Choose?
PW WooCommerce Gift Cards is my first choice for a straightforward digital gift card setup. YITH makes sense when presentation and physical fixed-amount cards matter, while Ultimate Gift Cards is a better fit for stores that want more pricing, promotional, and retail redemption controls.
WebToffee is attractive when gift cards and store credit overlap. Gift Up is the outlier: choose it when you want a hosted platform with online and in-person redemption and are comfortable paying a transaction fee instead of a traditional plugin subscription.
Conclusion
The best WooCommerce gift card plugin depends on whether you need a simple digital card, a polished gifting experience, store credit, physical cards, advanced campaign controls, or in-person redemption. PW is the strongest default for simplicity, YITH offers a feature-rich free gifting flow, and WebToffee works well when gift cards and store credit overlap. For a hosted model that extends beyond WooCommerce, Gift Up is the clearest alternative.
Frequently Asked Questions
What is the best WooCommerce gift card plugin in 2026?
PW WooCommerce Gift Cards is the best general-purpose choice in this list for a simple WooCommerce-native digital gift card setup. YITH is stronger when you want a more polished free gifting experience with virtual and physical fixed-amount cards.
Can customers send WooCommerce gift cards by email?
Yes. The WooCommerce-native plugins in this list can send digital gift cards to a recipient by email. Gift Up also supports automated email delivery through its hosted platform.
Can WooCommerce gift cards be partially redeemed?
Many gift card systems use balance-based redemption, which lets a customer spend part of the card and use the remaining balance later. Check the exact redemption rules of the plugin you choose, especially for taxes, shipping, exclusions, and expiry.
Can I sell physical gift cards with WooCommerce?
Yes. YITH’s free version supports physical gift cards with fixed amounts. PW, WebToffee, Ultimate Gift Cards, and Gift Up also offer physical or in-person workflows, although some of those capabilities require a paid version or an external service.
What is the difference between a gift card and store credit?
A gift card is usually purchased or issued with a transferable redeemable value. Store credit is commonly issued directly to a customer as a refund, loyalty balance, or account credit. WebToffee is especially relevant when you want both models in one workflow.
