Best YITH WooCommerce Wishlist Alternatives in 2026: 4 Wishlist Plugins Compared

YITH WooCommerce Wishlist combines a free save-for-later plugin with a Premium layer for multiple lists, marketing campaigns, analytics and advanced customer controls. The alternatives below range from similarly mature wishlist suites to leaner low-cost options.

Pricing checked: September 26, 2026.

YITH WooCommerce Wishlist alternatives at a glance

Compare	YITH WooCommerce WishlistFree; Premium annual license available Remove	TI WooCommerce WishlistFree; Premium from $79 Remove	WPC Smart Wishlist for WooCommerceFree; Premium from $29 for 1 site Remove	WCBoost WishlistFree; premium annual and lifetime licenses available from WCBoost Remove	WishSuite – Wishlist for WooCommerceFree; Pro available Remove
Pricing model	Freemium	Freemium	Freemium	Freemium	Freemium
Starting price	Free; Premium annual license available	Free; Premium from $79	Free; Premium from $29 for 1 site	Free; premium annual and lifetime licenses available from WCBoost	Free; Pro available
Free version	Yes	Yes	Yes	Yes	Yes
Setup level	Beginner-friendly	Beginner-friendly	Beginner-friendly	Beginner-friendly	Beginner-friendly
WordPress.org rating	3.9/5 (262)	4.7/5 (501)	4.8/5 (34)	Not available	5.0/5 (11)
Active installs	400K+	100K+	100K+	40K+	1K+
Best for	WooCommerce stores where shoppers compare products over time, buy gifts, or benefit from saving items before purchase.	WooCommerce stores that want a mature free wishlist with an upgrade path for multiple lists, analytics and promotional workflows	WooCommerce stores that want a lightweight wishlist with low-cost premium licensing and optional multiple lists	WooCommerce stores that want a modern lightweight wishlist with a strong free foundation	WooCommerce stores that want a free-first wishlist from the HasThemes ecosystem with styling and placement controls
Not ideal for	Simple stores with a tiny catalog where a wishlist adds little value to the buying journey.	the store only needs a minimal single wishlist and wants the smallest possible extension footprint	the store needs deep wishlist analytics, campaign automation or enterprise-level merchandising workflows	the store requires advanced wishlist-driven email campaigns, quotes, or deep customer analytics	the store needs sophisticated wishlist analytics or campaign automation as a core revenue workflow
Tested version	4.18.1	2.12.1	6.1.0	1.3.1	1.5.10
Last reviewed	2026-09-26	2026-09-26	2026-09-26	2026-09-26	2026-09-26
Features

Why compare alternatives to YITH WooCommerce Wishlist?

YITH WooCommerce Wishlist supports saved products, guest and member lists, sharing, multiple wishlists, list privacy, marketing analytics and Premium promotional workflows.

Stores usually compare alternatives because they want a different balance between marketing depth, simplicity, licensing cost and the amount of customer state stored by the wishlist system.

Wishlist plugins also need to work with variations, AJAX product loops, caching, account pages and mobile layouts, so feature lists do not tell the whole story.

• You need a lower-cost Premium path for multiple wishlists.
• You want a lighter save-for-later layer without campaign automation.
• You prefer another vendor ecosystem or account-page workflow.
• You need different sharing, analytics, guest-session, or public-list behavior.

TI WooCommerce Wishlist when you want a mature wishlist plus marketing tools

TI WooCommerce Wishlist offers a strong free core and a $79 Premium upgrade with multiple wishlists, privacy controls, analytics, promotional email tools and deeper list management.

The Premium model is comparable to YITH because the wishlist can become a marketing data source rather than only a bookmark list. Broad integration coverage is also relevant on stores with many WooCommerce extensions.

TI WooCommerce Wishlist needs the same consent discipline as any marketing-oriented wishlist because saving a product is not automatically permission for promotional email.

Its larger settings surface is unnecessary on very small catalogs that only need one simple wishlist.

WPC Smart Wishlist for WooCommerce when you want inexpensive Premium licensing and straightforward lists

WPC Smart Wishlist for WooCommerce provides a free wishlist and currently lists Premium from $29 for one site, including support for multiple wishlists.

The lower license cost can matter for small stores or agencies that need wishlist functionality across several sites without paying for a larger marketing suite.

WPC Smart Wishlist for WooCommerce focuses more on the core save, manage and share workflow than on deep promotional automation.

Stores expecting sophisticated wishlist campaigns or detailed merchandising analytics may want a broader product.

WCBoost Wishlist when the store wants a lean save-for-later layer

WCBoost Wishlist focuses on a modern wishlist experience without making the wishlist a large marketing system.

That narrower approach can reduce settings and operational overhead on stores where the primary goal is simply helping shoppers return to products later.

WCBoost Wishlist still requires careful cache and session testing because guest and member wishlists are personalized data inside otherwise cacheable product pages.

The lighter model offers fewer marketing-oriented extras than YITH or TI Premium.

WishSuite – Wishlist for WooCommerce when you prefer a free-first wishlist in the HasThemes ecosystem

WishSuite – Wishlist for WooCommerce adds save-for-later behavior, button controls and a dedicated wishlist workflow with an optional commercial path.

It is relevant for stores already using HasThemes products or teams that want a straightforward wishlist without committing to a feature-heavy Premium suite immediately.

WishSuite – Wishlist for WooCommerce should be tested across product loops, account navigation and variation selections so the saved item state remains clear.

Marketing analytics and sophisticated multi-list workflows are not its primary positioning.

How to choose for your workflow

Decide whether the wishlist is mainly a customer convenience feature or an active retention and merchandising channel.

• TI WooCommerce Wishlist: Consider it when wishlist analytics, multiple lists and marketing workflows matter but you prefer the TemplateInvaders implementation.
• WPC Smart Wishlist for WooCommerce: Consider it when cost, sharing and multiple lists matter more than advanced campaign automation.
• WCBoost Wishlist: Consider it when a compact wishlist is enough and the store does not need deep campaign or analytics features.
• WishSuite – Wishlist for WooCommerce: Consider it when free-first storefront wishlist behavior and ecosystem fit are more important than advanced marketing features.

That distinction prevents paying for campaign features the store will never use, or choosing a minimal plugin when the marketing team actually needs list analytics and automation.

Wishlist data, identity, and consent

A wishlist looks simple, but it stores personalized product intent. Decide how guest lists are persisted, how they merge after login, how long inactive lists are retained, and whether customers can create public or private lists. If the plugin supports promotional email, separate wishlist activity from marketing consent. Saving a product should not automatically be treated as permission to send campaigns.

Variable products deserve special attention. When a shopper saves a shirt, subscription, or configurable item, the wishlist should preserve the selected variation when appropriate. Returning a customer to the generic parent product can add enough friction to make the saved item less useful.

Catalog scale and caching

Wishlist actions can appear on category pages, search results, recommendation carousels, quick-view modals, and account pages. Test all of those interfaces with the production cache and CDN stack. Personalized wishlist state must stay tied to the correct shopper without forcing every catalog page to become uncacheable.

Large catalogs should also define how unavailable items are handled. Out-of-stock, private, deleted, or discontinued products need a predictable state so old wishlists do not become collections of broken links. For imported catalogs, include wishlist integrity in product-ID and variation-ID QA.

Retention and merchandising use

If the chosen plugin exposes wishlist analytics, use that information as a merchandising signal rather than an automatic campaign trigger. A frequently saved product may indicate price sensitivity, seasonal intent, availability problems, or a long research cycle. Compare wishlist activity with conversion, stock, and margin data before changing promotions.

Multiple wishlists can also change the product experience. Gift lists, project lists, and purchase-stage lists can be useful, but too many options create account clutter. Keep the naming and default-list behavior simple enough that a shopper can save an item without first managing a filing system.

What to check before switching

Wishlist migrations are customer-data migrations, even when the data looks simple.

• Check whether saved product IDs and list ownership can be exported from YITH.
• Preserve selected variations, quantities, privacy settings and multiple-list names where possible.
• Test guest-to-account wishlist merging and cookie behavior.
• Recheck cache exclusions and AJAX loading on catalog pages.
• Verify account navigation, public or shared links, and add-to-cart actions.
• Communicate clearly if old wishlist data cannot be transferred.

Keep the old wishlist available during validation if possible so frequent customers do not lose saved products without warning.

Migration, privacy, and customer expectations

Before switching wishlist plugins, identify whether the current data lives in user meta, custom tables, cookies, or a mix of storage methods. Logged-in lists may be exportable while guest lists remain browser-specific. That difference determines whether the migration can be invisible or whether some shoppers will effectively start over.

Wishlist privacy settings also need a deliberate mapping. Private, shared-link, and public lists should not accidentally change visibility during import. If the destination plugin supports fewer privacy modes, choose the safest default and explain the change to affected customers instead of silently exposing or hiding lists.

For a large customer base, sample migrated records before launch. Check users with one item, many items, multiple lists, unavailable products, variations, and shared lists. Compare counts and ownership rather than only confirming that the import process completed.

Finally, decide how wishlist data fits the site privacy policy and deletion workflow. If customers request account erasure, saved-product data should follow the same lifecycle rules as other account-linked data rather than remaining indefinitely in a plugin table.

When staying with YITH WooCommerce Wishlist makes sense

YITH remains a strong fit when the store uses multiple wishlists, wishlist analytics, price tracking, back-in-stock or sale notifications, and targeted promotional campaigns.

If those workflows are already integrated with merchandising and customer communication, replacing YITH simply to reduce settings can create more migration cost than operational benefit.

Also verify that wishlist counts and customer account links update correctly after login so shoppers do not see stale guest-state data.

Frequently Asked Questions